For the fall semester of 2019, I worked as social media coordinator for the Center for Publishing at Champlain College. I was tasked with meeting with the editor-in-chief for each student-run publication so as to establish a social media plan. Together, we created a social media style guide document and assigned content responsibilities to myself, the editor-in-chief, or a different member of the publication staff. I created graphics using Canva Pro, and scheduled or posted content within the apps themselves.
I also assisted with institutional transitions within the Center for Publishing, such as the redistribution of physical spaces on campus.
Willard & Maple
Willard & Maple is our literary and fine arts magazine. They wanted me to build brand awareness, and asked me to run their social media completely. I created an Instagram account for them and built our influence by following all of our contributors for the past two issues.
The Crossover is our official independent student news-site. They wanted to increase readership and drive more traffic to their website. We decided to highlight each new article by posting an accompanying graphic on Facebook and Twitter. I updated their profile information and increased Facebook post reach by 2900% in my first week. In the beginning of the semester, I ran both of these accounts, but halfway through the semester, I transferred this responsibility to another student who expressed interest in learning.
Chivomengro is our bold, brash, and unrestrained “home of collegiate whatever.” While they get a lot of readership immediately after a new issue is released, they wanted to drive traffic more consistently throughout the month. We developed an Instagram strategy to highlight their recent articles using linkin.bio by Later. I built the schedule for posting and worked with Chivomengro’s editor-in-chief to select the stories to feature, pull quotes for the articles, write accompanying captions, and queue the posts for the month. I also suggested an Instagram takeover series to get to know the quirky and unique staff of the publication through bi-weekly Stories.
Our gaming magazine, Champlain Arcade, was founded during this semester. I was brought on to the board of directors in the early stages as Webmaster and Social Media Coordinator. In starting this publication with one of my intern peers, I have worn many hats. I developed our “quick start guide” which houses the documentation for all publication policies and procedures. I created print and digital promotional materials to build a staff and commission a logo. I built and maintain the website using Wix. I offered developmental and copy edits, and manage the publication schedule using Google Sheets. I created and maintain an Instagram and Twitter account. We got the publication up and running in less than a month, and now use a Discord server to coordinate our in-person and remote staff together.